Hotel Management
Services

Our financial management services include all aspects of accounting, including budget management, forecasting, room rate and occupancy analysis and yield management. Cashflow management, day-to-day accounts processing and in-depth reporting are part of our service.

Our Human Resources management services include recruitment, induction, performance management, and contracting services when required. Capstone has access to a significant talent pool, and identifying and recruiting the right GM for your property is integral to its success. We also have a rewards and recognition program to assist in ongoing staff retention addressing one of the well-known challenges in the industry.

We provide extensive Health & Safety management and monitoring to ensure legal compliance using our personalised hotel-specific software program tailored to each hotel’s individual needs and requirements. This bespoke system includes alert system mechanisms at the property level and produces accurate and timely reports. Workplace wellbeing is included in this area and we are committed to ensuring the physical and mental health of our teams.

Our comprehensive property management services ensure that your asset Is maintained to the highest standard, including all council and regulatory obligations. We implement a strategic maintenance program whilst closely monitoring expenditures. By supporting the hotel GM in implementing our systems and processes, we provide a solid foundation for maximising your asset’s potential and ensuring its long-term success.

Revenue Management is fundamental to the financial success of a hotel business. Our team focus on yield and pricing structure tactics to maximise opportunities across all markets. Using a systemized approach, we identify target markets, key need periods, and opportunities presented by current market conditions. Our dedicated team develops strategies to drive revenue and maximise returns.

Our well-established sales and distribution program includes regular interaction with OTA account managers, corporate travel agents, and domestic travel partners. We maintain preferred supplier agreements and long-standing relationships with inbound and global wholesale travel trade partners. Along comprehensive Revenue Management support, we ensure that you are capture the best price for each market. We provide Sales support to the hotel as needed, equipping them with the tools to capitalise on every opportunity. Staff training and sales tools are intergral parts of this approach.

Capstone offers project management services for one-off projects such as refurbishments, upgrading office systems or property re-branding. This includes identifying the best solutions such as sourcing an interior design company, identifying the most appropriate system-based solution or working with a third-party design team on your re-branding effort.

We provide comprehensive and transparent monthly and yearly reporting to owners ensuring a pro-active approach to growth. Managing Director Clare Davies, works personally with you, the hotel owner, to drive the direction and performance of your asset.

Our ability to monitor expenditure and cashflow including wage costs, on regular basis ensures that budget expectations are met. Sourcing products and supplies at the best possible price and ensuring that there are no surprises along the way are key to our approach.

Our bespoke sales and distribution program focuses on identifying revenue gaps, assessing what’s working, and what isn’t. We develop a strategic and balanced market mix and revenue stream tailored to your property regardless of market conditions.

OTA’s are integral to business strategy; we maintain preferred partnerships with key players and leverage our relationships to swiftly deliver solutions and maximise your property’s exposure, while also optimising yield.

Our structured marketing solutions ensure that we maximise commission-free channels to improve yield wherever possible. Whether it involves assisting with a rebrand, developing a new website, providing support with digital marketing, or growing your social media presence – we are here to help. Guest retention and direct marketing via EDMs and social engagement are more important than ever, and converting guests from OTA bookings to direct bookings is a challenge we relish.

We develop an annual marketing budget and planner is developed in collaboration with the GM and implement it to a high standard. Assessing ad hoc opportunities beyond the budget and swiftly reacting to market challenges are integral parts of the marketing solutions we offer.

We offer the opportunity to take over your current hotel brand or work alongside international brands under a “white label” management model and solution.